Reach fans who read past the score

The Subplot covers the NHL, NFL, NBA, MLB, soccer, F1 and rugby, on subplotsports.com, in a morning email, and in short and long videos on YouTube and TikTok (@subplotsports).

What we offer

• Display ads on stories, league hubs and team pages, placed so they never cover the story.
• Newsletter sponsorship: one sponsor line in the morning email.
• Video sponsorship: a short read in our long videos, marked as a paid partnership.
• Sponsored series: a weekly feature you support, written by our editors. You never see or approve copy before it runs.

Our rules

Paid content is always labelled. We do not take betting or gambling ads, and no sponsor can change a story. Read our Standards and Corrections.

For rates and audience numbers, email ads@subplotsports.com with your company, the dates and what you want to promote.